I've had the privilege of working with the AAA team for many years now
Not only do we work together like a well oiled machine, we have created great work with huge benefits to the community they serve. It's a feel great collaboration!
Our projects together started with branding for a TED style event (now held annually) and has extended through to social campaigns, educational material, annual reports, branding for a film, general marketing material, the creation of a new product offering, a brand refresh and a complete rebuild of the AAA website.
Autism: What Next?
The AAA team identified the need to create a free digital toolkit - a central hub - to help individuals and families navigate the first year following an autism diagnosis.
This brief required branding and a design system, along with creation of infographics to be used on the Autism: What Next? website. As we were concurrently refreshing the AAA branding, we decided to tie these two identities together, both through the logo, and through the colour palette and infographic illustrations. We then designed a range of print marketing material to promote the launch of the website.
Refreshing the website
Once we had refreshed the branding and established the AWN toolkit, the team needed a new site - it was daunting!
We held a few fabulous workshops to understand our audience and identify the experience they needed, reorganising content to make the journey easier and more defined - there is a total of 80+ static pages alone. Then we were creating over 12 dynamic CMS collections to populate content that is being constantly added to and updated, and these needed filtering and a bunch of other features.
The team had a library of fantastic images from a recent shoot, so making it look good was easy! Once the design system was developed and a huge cache of icons and infographics were created, I set to work with Webflow and got building - you can see the results here!
Our design journey continues..
The AAA team and I are continually working on fabulous projects. I'm really proud of our design system and the consistency in everything we create together, and it seems they are too!
"There's simply no designer better than Kate. She takes the time to get to know her clients and creates beautiful projects that exceed expectations. We've been working together for over 6 years now and she continues to impress!" - El, Autism Awareness Australia